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Martinis
Visual IdentityDiscovery Presentation
The following images are intended to serve as creative inspiration for the branding of Martinis, a new bar and restaurant in Boston.
The goal of this exercise is to identify visuals we're drawn to for the purpose of branding Martinis, as well as things that might not work. This way, once we begin design, we're working with the proper inspiration in mind.
Across these references you'll notice a visual language rooted in archival ephemera, neighborhood institutions, timeless typography, understated craftsmanship, and the imperfect charm of everyday American hospitality.
Martinis
Visual Identity Discovery PresentationThe following images are intended to serve as creative inspiration for the branding of Martinis, a new bar and restaurant in Boston.
The goal of this exercise is to identify visuals we're drawn to for the purpose of branding Martinis, as well as things that might not work. This way, once we begin design, we're working with the proper inspiration in mind.
Across these references you'll notice a visual language rooted in archival ephemera, neighborhood institutions, timeless typography, understated craftsmanship, and the imperfect charm of everyday American hospitality.
